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Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television.

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Author(s): Gupta, Sachin¹ ; Jain, Dipak C.¹ ; Sawhney, Mohanbir S.¹
Source:
Marketing Science. 1999, Vol. 18 Issue 3, p396. 21p. 2 Diagrams, 5 Charts, 8 Graphs.