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Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

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Author(s): Gupta, Sachin¹; Chintagunta, Pradeep²; Kaul, Anil³; Wittink, Dick R.⁴
Source:
Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.