Wine and Identity : Branding, Heritage, Terroir

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  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place'is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780415814195. 9781138082083. 9781135079741. 9781135079758.
    • Accession Number:
      869436551
    • Accession Number:
      686142
    • Publication Information:
      Print/Save 60 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      MATT HARVEY; LEANNE WHITE; WARWICK FROST. Wine and Identity : Branding, Heritage, Terroir. New York: Routledge, 2013. ISBN 9780415814195. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142. Acesso em: 1 dez. 2020.
    • AMA:
      Matt Harvey, Leanne White, Warwick Frost. Wine and Identity : Branding, Heritage, Terroir. Routledge; 2013. Accessed December 1, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142
    • APA:
      Matt Harvey, Leanne White, & Warwick Frost. (2013). Wine and Identity : Branding, Heritage, Terroir. Routledge.
    • Chicago/Turabian: Author-Date:
      Matt Harvey, Leanne White, and Warwick Frost. 2013. Wine and Identity : Branding, Heritage, Terroir. Routledge Studies of Gastronomy, Food and Drink. New York: Routledge. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142.
    • Harvard:
      Matt Harvey, Leanne White and Warwick Frost (2013) Wine and Identity : Branding, Heritage, Terroir. New York: Routledge (Routledge Studies of Gastronomy, Food and Drink). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142 (Accessed: 1 December 2020).
    • Harvard: Australian:
      Matt Harvey, Leanne White & Warwick Frost 2013, Wine and Identity : Branding, Heritage, Terroir, Routledge Studies of Gastronomy, Food and Drink, Routledge, New York, viewed 1 December 2020, .
    • MLA:
      Matt Harvey, et al. Wine and Identity : Branding, Heritage, Terroir. Routledge, 2013. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142.
    • Chicago/Turabian: Humanities:
      Matt Harvey, Leanne White, and Warwick Frost. Wine and Identity : Branding, Heritage, Terroir. Routledge Studies of Gastronomy, Food and Drink. New York: Routledge, 2013. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142.
    • Vancouver/ICMJE:
      Matt Harvey, Leanne White, Warwick Frost. Wine and Identity : Branding, Heritage, Terroir [Internet]. New York: Routledge; 2013 [cited 2020 Dec 1]. (Routledge Studies of Gastronomy, Food and Drink). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=686142