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Academic Journal

Service-dominant logic 2025.

  • Source: International Journal of Research in Marketing. Mar2017, Vol. 34 Issue 1, p46-67. 22p.

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Academic Journal

Free indulgences: Enhanced zero-price effect for hedonic options.

  • Source: International Journal of Research in Marketing. Dec2015, Vol. 32 Issue 4, p457-460. 4p.

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Academic Journal

Markets as networks: Editorial introduction.

  • Source: International Journal of Research in Marketing. Dec96, Vol. 13 Issue 5, p407-413. 7p.

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Academic Journal

Effect of choice set size on choice probabilities: An extended logit model.

  • Source: International Journal of Research in Marketing. Sep89, Vol. 6 Issue 1, p1-11. 11p.

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  • 1-4 of  4 results for ""AXIOMS""