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Academic Journal

Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes.

  • Source: Nonprofit Management & Leadership. Mar2023, p1. 26p. 3 Illustrations, 7 Charts.

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Academic Journal

HOW ADVERTISING PRACTITIONERS VIEW ETHICS.

  • Source: Journal of Advertising. Summer2004, Vol. 33 Issue 2, p7-24. 18p. 2 Charts.

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Academic Journal

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits.

  • Source: Journal of Marketing. Oct2004, Vol. 68 Issue 4, p16-32. 17p. 1 Black and White Photograph, 2 Diagrams, 4 Charts.

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Academic Journal

Company Advertising With a Social Dimension: The Role of Noneconomic criteria.

  • Source: Journal of Marketing. Oct96, Vol. 60 Issue 4, p71-87. 17p. 1 Diagram, 4 Charts.

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Academic Journal

THE CURRENT STATE OF ADVERTISING ETHICS.

  • Source: Journal of Advertising. Spring2009, Vol. 38 Issue 1, p83-107. 25p. 1 Chart.

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Academic Journal

Networks of complicity: social networks and sex harassment.

  • Source: Equality, Diversity & Inclusion. 2021, Vol. 40 Issue 4, p392-409. 18p.

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Academic Journal

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses.

  • Source: Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p189-215. 27p. 1 Diagram, 3 Charts, 2 Graphs.

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Report

The New Marketing Myopia.

  • Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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Conference

Failures of Information in Health Care Marketing.

  • Source: Advances in Consumer Research. 1988, Vol. 15 Issue 1, p249-255. 7p. 1 Diagram, 2 Charts.

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Academic Journal

The New Marketing Myopia.

  • Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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  • 1-10 of  184 results for ""Drumwright, Minette E.""