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Academic Journal

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs.

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Academic Journal

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.

  • Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p95-117. 23p. 1 Diagram, 9 Charts, 1 Graph.

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Academic Journal

Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces.

  • Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p141-161. 21p. 5 Charts, 2 Graphs.

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Academic Journal

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.

  • Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p22-41. 20p. 2 Charts, 4 Graphs, 1 Map.

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Academic Journal

Better Marketing for a Better World.

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p1-9. 9p. 1 Diagram.

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Academic Journal

Informational Challenges in Omnichannel Marketing: Remedies and Future Research.

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p103-120. 18p. 3 Charts.

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Academic Journal

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.

  • Source: Journal of Marketing. Sep2020, Vol. 84 Issue 5, p117-136. 20p. 2 Diagrams, 7 Charts.

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Academic Journal

Evaluating the Effectiveness of Retailer-Themed Super Saver Events.

  • Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p92-113. 22p. 9 Charts.

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Academic Journal

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field.

  • Source: Journal of Marketing. Jul2009, Vol. 73 Issue 4, p4-30. 27p. 6 Diagrams, 3 Charts.

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  • 1-10 of  16 results for ""Gupta, Sachin""