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Academic Journal

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.

Authors : Kim, Sungjin (AUTHOR) ; Gupta, Sachin (AUTHOR); Lee, Clarence (AUTHOR)

Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs.

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Academic Journal

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.

Authors : Scholdra, Thomas P.¹ (AUTHOR) ; Wichmann, Julian R.K.¹ (AUTHOR) ; Eisenbeiss, Maik² (AUTHOR)

Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p95-117. 23p. 1 Diagram, 9 Charts, 1 Graph.

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Academic Journal

Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces.

Authors : Ludwig, Stephan¹ (AUTHOR) ; Herhausen, Dennis² (AUTHOR) ; Grewal, Dhruv³ (AUTHOR)

Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p141-161. 21p. 5 Charts, 2 Graphs.

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Academic Journal

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.

Authors : Jedidi, Kamel¹ (AUTHOR) ; Schmitt, Bernd H. (AUTHOR) ; Ben Sliman, Malek (AUTHOR)

Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p22-41. 20p. 2 Charts, 4 Graphs, 1 Map.

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Academic Journal

Better Marketing for a Better World.

Authors : Chandy, Rajesh K. (AUTHOR); Johar, Gita Venkataramani (AUTHOR); Moorman, Christine (AUTHOR)

Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p1-9. 9p. 1 Diagram.

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Academic Journal

Informational Challenges in Omnichannel Marketing: Remedies and Future Research.

Authors : Cui, Tony Haitao (AUTHOR) ; Ghose, Anindya (AUTHOR); Halaburda, Hanna (AUTHOR)

Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p103-120. 18p. 3 Charts.

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Academic Journal

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.

Authors : Vomberg, Arnd¹ (AUTHOR) ; Homburg, Christian² (AUTHOR) ; Gwinner, Olivia³ (AUTHOR)

Source: Journal of Marketing. Sep2020, Vol. 84 Issue 5, p117-136. 20p. 2 Diagrams, 7 Charts.

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Academic Journal

Evaluating the Effectiveness of Retailer-Themed Super Saver Events.

Authors : Guyt, Jonne Y.¹ (AUTHOR) ; Gijsbrechts, Els² (AUTHOR)

Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p92-113. 22p. 9 Charts.

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Academic Journal

Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects.

Authors : Wang, Qi¹; Xie, Jinhong²

Source: Journal of Marketing. Sep2011, Vol. 75 Issue 5, p1-17. 17p. 8 Charts, 1 Graph.

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Academic Journal

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field.

Authors : Stremersch, Stefan¹; Van Dyck, Walter²

Source: Journal of Marketing. Jul2009, Vol. 73 Issue 4, p4-30. 27p. 6 Diagrams, 3 Charts.

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