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Academic Journal

Models of Multi-Category Choice Behavior.

Authors : Seetharaman, P.¹ ; Chib, Siddhartha²; Ainslie, Andrew³

Source: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p239-254. 16p.

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Academic Journal

A Guadagni-Little Likelihood Can Have Multiple Maxima.

Authors : Anderson, Eric T.¹

Source: Marketing Letters. May2002, Vol. 13 Issue 2, p135-150. 16p.

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Academic Journal

Shopping Style Segmentation of Consumers.

Authors : Papatla, Purushottam¹ ; Bhatnagar, Amit²

Source: Marketing Letters. May2002, Vol. 13 Issue 2, p91-106. 16p.

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Academic Journal

A Research Agenda for Making Scanner Data More Useful to Managers.

Authors : Neslin, Scott¹; Allenby, Greg²; Ehrenberg, Andrew³

Source: Marketing Letters. Oct94, Vol. 5 Issue 4, p395-411. 17p. 2 Charts, 2 Graphs.

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