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Academic Journal

Bayesian Synthetic Control Methods.

Authors : Kim, Sungjin¹ (AUTHOR) ; Lee, Clarence² (AUTHOR) ; Gupta, Sachin³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p831-852. 22p. 6 Charts, 6 Graphs.

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Academic Journal

Models of Multi-Category Choice Behavior.

Authors : Seetharaman, P.¹ ; Chib, Siddhartha²; Ainslie, Andrew³

Source: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p239-254. 16p.

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