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  • 1-7 of  7 results for ""Gupta, Sachin""
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Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

  • Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.

  • Source: Journal of Marketing Research (JMR). Feb2012, Vol. 49 Issue 1, p50-65. 16p. 1 Diagram, 6 Charts, 1 Graph.

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Incorporating Strategic Consumer Behavior into Customer Valuation.

  • Source: Journal of Marketing. Oct2005, Vol. 69 Issue 4, p230-238. 9p. 6 Charts, 3 Graphs.

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A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units.

  • Source: Journal of Marketing Research (JMR). Feb2008, Vol. 45 Issue 1, p94-103. 10p. 1 Diagram, 4 Charts, 1 Graph.

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Academic Journal

An Anchoring and Adjustment Model of Purchase Quantity Decisions.

  • Source: Journal of Marketing Research (JMR). Feb1998, Vol. 35 Issue 1, p71-81. 11p. 1 Diagram, 3 Charts, 5 Graphs.

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  • 1-7 of  7 results for ""Gupta, Sachin""