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Academic Journal

A Regime-Switching Model of Cyclical Category Buying.

Subjects: *CONSUMER behavior; *MARKOV processes; *EMPIRICAL research

  • Source: Marketing Science. May/Jun2011, Vol. 30 Issue 3, p469-480. 12p. 4 Charts, 3 Graphs.

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  • 1-3 of  3 results for ""Gupta, Sachin""