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Academic Journal

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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Academic Journal

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.

Authors : Kim, Sungjin (AUTHOR) ; Gupta, Sachin (AUTHOR); Lee, Clarence (AUTHOR)

Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs.

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Academic Journal

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p985-998. 14p. 10 Charts.

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Periodical

Data science, Cybersecurity and the Metaverse Future of Higher Education: With a fast-growing lucrative market, it is essential to reinvent the higher education of tomorrow to shape and future proof it with advancing technologies.

Authors : Gupta, Sachin¹

Source: Dataquest. 2022, Vol. 39 Issue 3, p102-104. 3p.

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Academic Journal

Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India.

Authors : Gupta, Sachin (AUTHOR) ; Palsule-Desai, Omkar D. (AUTHOR); Gnanasekaran, C. (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2018, Vol. 55 Issue 6, p884-899. 16p. 1 Color Photograph, 1 Diagram, 6 Charts, 3 Graphs.

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Academic Journal

Change Management Theories: A Study on COMAIR, South Africa.

Authors : Bose, Indranil¹ ; Gupta, Sachin²

Source: Indian Journal of Industrial Relations. Jan2021, Vol. 56 Issue 3, p480-491. 12p.

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Academic Journal

The Insights on Marketing Initiatives Impacting the Bullwhip Effect: Sectoral Study.

Authors : Gupta, Sachin¹ ; Saxena, Anurag²

Source: International Journal of Business & Applied Sciences. 2020, Vol. 9 Issue 1, p22-30. 9p.

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Academic Journal

Factors Affecting Bullwhip Effect: Indian Sectoral Study.

Authors : Gupta, Sachin¹ ; Saxena, Anurag²

Source: Journal of Supply Chain Management Systems. 2019, Vol. 8 Issue 3, p1-12. 12p.

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Academic Journal

A Study of Change in Bullwhip Effect: An Indian Sectoral Study.

Authors : Gupta, Sachin¹ ; Saxena, Anurag²

Source: Journal of Supply Chain Management Systems. 2019, Vol. 8 Issue 2, p24-31. 8p.

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Academic Journal

An Investigation in Analyzing the Food Quality Well-Being for Lung Cancer Using Blockchain through CNN.

Authors : Aboamer, Mohamed Abdelkader¹ (AUTHOR); Sikkandar, Mohamed Yacin¹ (AUTHOR); Gupta, Sachin² (AUTHOR)

Source: Journal of Food Quality. 5/6/2022, p1-11. 11p.

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