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Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

  • Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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Academic Journal

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.

  • Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p985-998. 14p. 10 Charts.

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Academic Journal

Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India.

  • Source: Journal of Marketing Research (JMR). Dec2018, Vol. 55 Issue 6, p884-899. 16p. 1 Color Photograph, 1 Diagram, 6 Charts, 3 Graphs.

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Academic Journal

Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p531-542. 12p. 7 Charts.

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Academic Journal

The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

A Direct Approach to Predicting Discretized Response in Target Marketing.

  • Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

  • Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.

  • Source: Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p128-136. 9p. 6 Charts.

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  • 1-10 of  24 results for ""Gupta, Sachin""