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Report

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p2-37. 40p.

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Report

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p1-37. 40p.

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  • 1-2 of  2 results for ""Gupta, Sachin""