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  • 1-9 of  9 results for ""Gupta, Sachin""
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Academic Journal

Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p531-542. 12p. 7 Charts.

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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

A Regime-Switching Model of Cyclical Category Buying.

  • Source: Marketing Science. May/Jun2011, Vol. 30 Issue 3, p469-480. 12p. 4 Charts, 3 Graphs.

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Academic Journal

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

  • Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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Academic Journal

Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models.

  • Source: Journal of Business & Economic Statistics. Oct2005, Vol. 23 Issue 4, p473-484. 12p.

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Academic Journal

Modeling Preferences for Common Attributes in Multicategory Brand Choice.

  • Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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  • 1-9 of  9 results for ""Gupta, Sachin""