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  • 1-5 of  5 results for ""Gupta, Sachin""
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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

Cross-Brand Pass-Through in Supermarket Pricing.

  • Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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Modeling Preferences for Common Attributes in Multicategory Brand Choice.

  • Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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Own-Brand and Cross-Brand Retail Pass-Through.

  • Source: Marketing Science. Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.

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  • 1-5 of  5 results for ""Gupta, Sachin""