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Academic Journal

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

  • Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Academic Journal

Cross-Brand Pass-Through in Supermarket Pricing.

  • Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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Periodical

Connecting Quickly and Economically to the IoT.

  • Source: ECN: Electronic Component News. Apr2017, Vol. 61 Issue 4, p16-17. 2p.

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Periodical

Circular Paradox.

  • Source: Progressive Grocer. Jan2011, Vol. 90 Issue 1, p24-24. 1p.

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Report

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p1-37. 40p.

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  • 1-5 of  5 results for ""Gupta, Sachin""