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Academic Journal

Modeling Preferences for Common Attributes in Multicategory Brand Choice.

  • Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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Academic Journal

Models of Multi-Category Choice Behavior.

  • Source: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p239-254. 16p.

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  • 1-2 of  2 results for ""Gupta, Sachin""