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Academic Journal

The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

Authors : Bodapati, Anand V.¹ ; Gupta, Sachin²

Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

A Regime-Switching Model of Cyclical Category Buying.

Authors : Sungho Park¹ ; Gupta, Sachin²

Source: Marketing Science. May/Jun2011, Vol. 30 Issue 3, p469-480. 12p. 4 Charts, 3 Graphs.

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Academic Journal

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television.

Authors : Gupta, Sachin¹ ; Jain, Dipak C.¹ ; Sawhney, Mohanbir S.¹

Source: Marketing Science. 1999, Vol. 18 Issue 3, p396. 21p. 2 Diagrams, 5 Charts, 8 Graphs.

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Academic Journal

Guest Satisfaction and Restaurant Performance.

Authors : GUPTA, SACHIN¹ ; McLAUGHLIN, EDWARD² ; GOMEZ, MIGUEL³

Source: Cornell Hotel & Restaurant Administration Quarterly. Aug2007, Vol. 48 Issue 3, p284-298. 15p. 1 Chart, 5 Graphs.

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Modeling Preferences for Common Attributes in Multicategory Brand Choice.

Authors : SINGH, VISHAL P.¹; HANSEN, KARSTEN T.²; GUPTA, SACHIN³

Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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Academic Journal

Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data.

Authors : Besanko, David^1,2,3 ; Dube, Jean-Pierre^1,2,3 ; Gupta, Sachin^1,2,3

Source: Management Science. Sep2003, Vol. 49 Issue 9, p1121-1138. 18p. 11 Charts, 1 Graph.

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Academic Journal

Models of Multi-Category Choice Behavior.

Authors : Seetharaman, P.¹ ; Chib, Siddhartha²; Ainslie, Andrew³

Source: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p239-254. 16p.

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The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

A Regime-Switching Model of Cyclical Category Buying.

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television.

Guest Satisfaction and Restaurant Performance.

Modeling Preferences for Common Attributes in Multicategory Brand Choice.

Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data.

Models of Multi-Category Choice Behavior.

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