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Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

Authors : Gupta, Sachin¹; Chintagunta, Pradeep²; Kaul, Anil³

Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

Authors : Besanko, David¹; Gupta, Sachin¹; Jain, Dipak¹

Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications.

Authors : Gupta, Sachin¹ ; Chintagunta, Pradeep K.²; Wittinik, Dick R.³

Source: International Journal of Research in Marketing. Oct97, Vol. 14 Issue 4, p341-357. 17p.

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Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models.

Authors : Bodapati, Anand V.¹ ; Gupta, Sachin²

Source: Journal of Business & Economic Statistics. Oct2005, Vol. 23 Issue 4, p473-484. 12p.

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Modeling Preferences for Common Attributes in Multicategory Brand Choice.

Authors : SINGH, VISHAL P.¹; HANSEN, KARSTEN T.²; GUPTA, SACHIN³

Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data.

Authors : Besanko, David^1,2,3 ; Dube, Jean-Pierre^1,2,3 ; Gupta, Sachin^1,2,3

Source: Management Science. Sep2003, Vol. 49 Issue 9, p1121-1138. 18p. 11 Charts, 1 Graph.

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Academic Journal

Models of Multi-Category Choice Behavior.

Authors : Seetharaman, P.¹ ; Chib, Siddhartha²; Ainslie, Andrew³

Source: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p239-254. 16p.

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Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications.

Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models.

Modeling Preferences for Common Attributes in Multicategory Brand Choice.

Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data.

Models of Multi-Category Choice Behavior.

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