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  • 1-3 of  3 results for ""Gupta, Sachin""
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Academic Journal

A Direct Approach to Predicting Discretized Response in Target Marketing.

  • Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

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Academic Journal

Guest Satisfaction and Restaurant Performance.

  • Source: Cornell Hotel & Restaurant Administration Quarterly. Aug2007, Vol. 48 Issue 3, p284-298. 15p. 1 Chart, 5 Graphs.

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Academic Journal

Protecting customer privacy when marketing with second-party data.

  • Source: International Journal of Research in Marketing. Sep2017, Vol. 34 Issue 3, p593-603. 11p.

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  • 1-3 of  3 results for ""Gupta, Sachin""