Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Your Filters

Filter by : Author Subject : customer satisfaction

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

A Direct Approach to Predicting Discretized Response in Target Marketing.

Authors : Bodapati, Anand¹ ; Gupta, Sachin²

Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

Read Online Read More Add to Saved list

Academic Journal

Guest Satisfaction and Restaurant Performance.

Authors : GUPTA, SACHIN¹ ; McLAUGHLIN, EDWARD² ; GOMEZ, MIGUEL³

Source: Cornell Hotel & Restaurant Administration Quarterly. Aug2007, Vol. 48 Issue 3, p284-298. 15p. 1 Chart, 5 Graphs.

Read More Add to Saved list

Academic Journal

Protecting customer privacy when marketing with second-party data.

Authors : Schneider, Matthew J.¹ ; Jagpal, Sharan² ; Gupta, Sachin³

Source: International Journal of Research in Marketing. Sep2017, Vol. 34 Issue 3, p593-603. 11p.

Read More Add to Saved list