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Academic Journal

The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

Authors : Bodapati, Anand V.¹ ; Gupta, Sachin²

Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

Protecting customer privacy when marketing with second-party data.

Authors : Schneider, Matthew J.¹ ; Jagpal, Sharan² ; Gupta, Sachin³

Source: International Journal of Research in Marketing. Sep2017, Vol. 34 Issue 3, p593-603. 11p.

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