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  • 1-7 of  7 results for ""Gupta, Sachin""
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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

  • Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Academic Journal

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.

  • Source: Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p128-136. 9p. 6 Charts.

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Academic Journal

Cross-Brand Pass-Through in Supermarket Pricing.

  • Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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Academic Journal

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

  • Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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Academic Journal

Own-Brand and Cross-Brand Retail Pass-Through.

  • Source: Marketing Science. Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.

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Academic Journal

Continuous and Discrete Variables.

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2001, Vol. 10 Issue 1/2, p37-53. 17p. 1 Chart, 1 Graph.

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  • 1-7 of  7 results for ""Gupta, Sachin""