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  • 1-3 of  3 results for ""Gupta, Sachin""
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The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.

  • Source: Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p128-136. 9p. 6 Charts.

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Academic Journal

Protecting customer privacy when marketing with second-party data.

  • Source: International Journal of Research in Marketing. Sep2017, Vol. 34 Issue 3, p593-603. 11p.

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  • 1-3 of  3 results for ""Gupta, Sachin""