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Academic Journal

Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p531-542. 12p. 7 Charts.

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The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p2-37. 40p.

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The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p1-37. 40p.

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  • 1-4 of  4 results for ""Gupta, Sachin""