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  • 1-6 of  6 results for ""Gupta, Sachin""
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Academic Journal

The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

  • Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Academic Journal

Protecting customer privacy when marketing with second-party data.

  • Source: International Journal of Research in Marketing. Sep2017, Vol. 34 Issue 3, p593-603. 11p.

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The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p1-37. 40p.

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  • 1-6 of  6 results for ""Gupta, Sachin""