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  • 1-5 of  5 results for ""Gupta, Sachin""

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Academic Journal

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

  • Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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A Direct Approach to Predicting Discretized Response in Target Marketing.

  • Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

  • Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Comparison of SML and GMM estimators for the random coefficient logit model using aggregate data.

  • Source: Empirical Economics. Dec2012, Vol. 43 Issue 3, p1353-1372. 20p. 8 Charts.

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Modeling Preferences for Common Attributes in Multicategory Brand Choice.

  • Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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  • 1-5 of  5 results for ""Gupta, Sachin""