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Academic Journal

The Insights on Marketing Initiatives Impacting the Bullwhip Effect: Sectoral Study.

  • Source: International Journal of Business & Applied Sciences. 2020, Vol. 9 Issue 1, p22-30. 9p.

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Academic Journal

A Direct Approach to Predicting Discretized Response in Target Marketing.

  • Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.

  • Source: Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p128-136. 9p. 6 Charts.

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Academic Journal

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

  • Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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Academic Journal

An empirical analysis of consumer durable replacement intentions.

  • Source: International Journal of Research in Marketing. Aug92, Vol. 9 Issue 3, p257-267. 11p.

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Academic Journal

Modeling Preferences for Common Attributes in Multicategory Brand Choice.

  • Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

  • Source: Working Papers -- Harvard Business School Division of Research. 2011, p2-37. 40p.

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  • 1-10 of  10 results for ""Gupta, Sachin""