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Academic Journal

A Regime-Switching Model of Cyclical Category Buying.

Authors : Sungho Park¹ ; Gupta, Sachin²

Source: Marketing Science. May/Jun2011, Vol. 30 Issue 3, p469-480. 12p. 4 Charts, 3 Graphs.

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Academic Journal

Cross-Brand Pass-Through in Supermarket Pricing.

Authors : Dubé, Jean-Pierre¹ ; Gupta, Sachin²

Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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Academic Journal

Own-Brand and Cross-Brand Retail Pass-Through.

Authors : Besanko, David¹ ; Dubé, Jean-Pierre² ; Gupta, Sachin³

Source: Marketing Science. Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.

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