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  • 1-4 of  4 results for ""Gupta, Sachin""
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The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

  • Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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  • 1-4 of  4 results for ""Gupta, Sachin""