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  • 1-4 of  4 results for ""Gupta, Sachin""
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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models.

  • Source: Journal of Business & Economic Statistics. Oct2005, Vol. 23 Issue 4, p473-484. 12p.

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Academic Journal

Guest Satisfaction and Restaurant Performance.

  • Source: Cornell Hotel & Restaurant Administration Quarterly. Aug2007, Vol. 48 Issue 3, p284-298. 15p. 1 Chart, 5 Graphs.

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Academic Journal

Modeling Preferences for Common Attributes in Multicategory Brand Choice.

  • Source: Journal of Marketing Research (JMR). May2005, Vol. 42 Issue 2, p195-209. 15p. 10 Charts, 5 Graphs.

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  • 1-4 of  4 results for ""Gupta, Sachin""