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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

Authors : VAN HEERDE, HARALD J.¹; GUPTA, SACHIN²; WITTINK, DICK R.³

Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

Authors : Christen, Markus¹; Gupta, Sachin²; Porter, John C.³

Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Academic Journal

Cross-Brand Pass-Through in Supermarket Pricing.

Authors : Dubé, Jean-Pierre¹ ; Gupta, Sachin²

Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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