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Academic Journal

A Micro-level Diffusion Model for New Drug Adoption.

Authors : Liu, Qiang (AUTHOR); Gupta, Sachin (AUTHOR)

Subjects: *INNOVATION adoption; PSYCHOLOGY of physicians; DRUG prescribingUNITED States

Source: Journal of Product Innovation Management. May2012, Vol. 29 Issue 3, p372-384. 13p. 5 Charts, 5 Graphs.

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