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Academic Journal

The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.^2,3

Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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Report

Sustainability: From the Back Room to the Board Room.

Authors : Smith, N. Craig¹

Source: INSEAD Knowledge Publications. 2/1/2015, p3-3. 1p.

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Report

The Moral Responsibility of Firms: For or Against?

Authors : Smith, N. Craig

Source: INSEAD Knowledge Publications. 3/1/2014, p1-1. 1p.

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