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Smart Defaults: From Hidden Persuaders to Adaptive Helpers.

Authors : Smith, N. Craig ; Goldstein, Daniel G.¹ ; Johnson, Eric J.²

Source: INSEAD Working Papers Collection. 2009, Issue 3, preceding p1-28. 30p.

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Smart Defaults: From Hidden Persuaders to Adaptive Helpers.

Authors : Smith, N. Craig¹ ; Goldstein, Daniel G.² ; Johnson, Eric J.³

Source: INSEAD Working Papers Collection. 2008, Issue 20, p1-33. 33p. 1 Diagram.

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