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Marketing's Consequences: Stakeholder Marketing and Supply Chain CSR Issues.

Authors : Smith, N. Craig¹ ; Palazzo, Guido² ; Bhattacharya, C. B.³

Source: INSEAD Working Papers Collection. 2010, Issue 17, p1-40. 40p.

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Report

The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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