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Conference

Ethics and the Typology of Customer Value.

  • Source: Advances in Consumer Research. 1996, Vol. 23 Issue 1, p148-153. 6p.

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Conference

Conceptualizing Consumer Rationality Through the Narrative of Dissatisfaction.

  • Source: Proceedings of the European Conference on Innovation & Entrepreneurship. 2021, p1089-1094. 6p.

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Academic Journal

Commercializing Social Interaction: The Ethics of Stealth Marketing.

  • Source: Journal of Public Policy & Marketing. Spring2008, Vol. 27 Issue 1, p45-56. 12p. 2 Charts.

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Review

BOOK REVIEW.

  • Source: Journal of Economic Psychology. Dec90, Vol. 11 Issue 4, p633. 2p.

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Academic Journal

Consumer Boycotts and Consumer Sovereignty.

  • Source: European Journal of Marketing. 1987, Vol. 21 Issue 5, p7-19. 13p.

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Academic Journal

How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship.

  • Source: Journal of Public Policy & Marketing. Apr2022, Vol. 41 Issue 2, p107-123. 17p. 1 Diagram, 5 Charts, 1 Graph.

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Academic Journal

Engaging with Social Media Influencers on Youtube: A Cluster Analysis.

  • Source: Istanbul University Journal of the School of Business Administration. 2022, Vol. 51 Issue 1, p359-373. 15p.

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Academic Journal

The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model.

  • Source: Journal of Marketing Management. Mar2019, Vol. 35 Issue 3/4, p253-276. 24p. 1 Illustration, 1 Diagram, 6 Charts.

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Academic Journal

The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration.

  • Source: Journal of Theoretical & Applied Electronic Commerce Research. Aug2021, Vol. 16 Issue 5, p1217-1230. 14p.

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Academic Journal

The Journal of Public Policy & Marketing at 40: Celebrating History and Impact.

  • Source: Journal of Public Policy & Marketing. Jul2021, Vol. 40 Issue 3, p301-321. 21p. 8 Charts, 2 Graphs.

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Academic Journal

Envisioning consumers: how videography can contribute to marketing knowledge.

  • Source: Journal of Marketing Management. May2018, Vol. 34 Issue 5/6, p432-458. 27p. 1 Diagram, 8 Charts.

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Academic Journal

Beating, ditching and hiding: consumers' everyday resistance to marketing.

  • Source: Journal of Marketing Management. Nov2017, Vol. 33 Issue 15/16, p1281-1303. 23p.

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Academic Journal

Does corporate social responsibility affect consumer boycotts? A cost–benefit approach.

  • Source: Corporate Social Responsibility & Environmental Management. Mar2021, Vol. 28 Issue 2, p796-807. 12p. 1 Diagram, 4 Charts.

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Academic Journal

Socially responsible consumption in Russia: Testing the theory of planned behavior and the moderating role of trust.

  • Source: Business Ethics, the Environment & Responsibility. Jan2021, Vol. 30 Issue 1, p38-53. 16p.

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Academic Journal

Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information.

  • Source: Psychology & Marketing. Nov2020, Vol. 37 Issue 11, p1484-1497. 14p. 1 Diagram, 1 Chart, 1 Graph.

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  • 1-25 of  143 results for ""Smith N""