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Academic Journal

Bounded goodness: marketing implications of Drucker on corporate responsibility.

  • Source: Journal of the Academy of Marketing Science. Spring2009, Vol. 37 Issue 1, p73-84. 12p.

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Review

Social Responsibility in Marketing (Book).

  • Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p299. 4p.

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  • 1-2 of  2 results for ""Smith N""