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Academic Journal

Why We Boycott: Consumer Motivations for Boycott Participation.

  • Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p92-109. 18p. 2 Diagrams, 6 Charts.

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Academic Journal

Social Contracts and Marketing Ethics.

  • Source: Journal of Marketing. Jul99, Vol. 63 Issue 3, p14-32. 19p. 1 Diagram, 1 Chart.

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Academic Journal

How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses.

  • Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p126-146. 21p. 1 Diagram, 7 Charts.

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Review

Ethics in Marketing/Practical Business Ethics.

  • Source: Journal of Marketing. Jan96, Vol. 60 Issue 1, p122-123. 2p.

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Academic Journal

The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

  • Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p122-141. 20p. 1 Diagram, 6 Charts, 3 Graphs.

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Academic Journal

Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value.

  • Source: Journal of Marketing. Sep2017, Vol. 81 Issue 5, p30-48. 19p. 1 Diagram, 8 Charts.

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Academic Journal

Data Privacy: Effects on Customer and Firm Performance.

  • Source: Journal of Marketing. Jan2017, Vol. 81 Issue 1, p36-58. 23p. 1 Diagram, 10 Charts.

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  • 1-10 of  24 results for ""Smith N""