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Morality and the Market: Consumer Pressure for Corporate Accountability.

Authors : Jaworski, Bernard J.¹; Bloom, Paul N.²

Source: Journal of Marketing. Jul91, Vol. 55 Issue 3, p87-88. 2p.

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Academic Journal

Why We Boycott: Consumer Motivations for Boycott Participation.

Authors : Klein, Jill Gabrielle¹ ; Smith, N. Craig² ; John, Andrew³

Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p92-109. 18p. 2 Diagrams, 6 Charts.

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Academic Journal

Social Contracts and Marketing Ethics.

Authors : Dunfee, Thomas W.¹; Smith, N. Craig²; Ross Jr., William T.³

Source: Journal of Marketing. Jul99, Vol. 63 Issue 3, p14-32. 19p. 1 Diagram, 1 Chart.

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Academic Journal

Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability.

Authors : Craig Smith, N.; Cooper-Martin, Elizabeth

Source: Journal of Marketing. Jul97, Vol. 61 Issue 3, p1-20. 20p. 9 Charts.

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How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses.

Authors : Seiders, Kathleen¹ (AUTHOR) ; Flynn, Andrea Godfrey² (AUTHOR) ; Nenkov, Gergana Y.³ (AUTHOR)

Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p126-146. 21p. 1 Diagram, 7 Charts.

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Review

Ethics in Marketing/Practical Business Ethics.

Authors : Clark, Terry¹; Fraedrich, John P.²

Source: Journal of Marketing. Jan96, Vol. 60 Issue 1, p122-123. 2p.

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Academic Journal

The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

Authors : Landsman, Vardit¹ (AUTHOR) ; Stremersch, Stefan² (AUTHOR)

Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p122-141. 20p. 1 Diagram, 6 Charts, 3 Graphs.

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Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value.

Authors : Liu, Yan (AUTHOR) ; Shankar, Venkatesh (AUTHOR) ; Yun, Wonjoo (AUTHOR)

Source: Journal of Marketing. Sep2017, Vol. 81 Issue 5, p30-48. 19p. 1 Diagram, 8 Charts.

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Academic Journal

Data Privacy: Effects on Customer and Firm Performance.

Authors : Martin, Kelly D. (AUTHOR) ; Borah, Abhishek (AUTHOR) ; Palmatier, Robert W. (AUTHOR)

Source: Journal of Marketing. Jan2017, Vol. 81 Issue 1, p36-58. 23p. 1 Diagram, 10 Charts.

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Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing--Finance Interface in Product-Harm Crisis Management.

Authors : Haibing Gao¹ ; Jinhong Xie² ; Qi Wang³

Source: Journal of Marketing. Sep2015, Vol. 79 Issue 5, p80-99. 20p. 1 Diagram, 12 Charts.

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