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Academic Journal

Bounded goodness: marketing implications of Drucker on corporate responsibility.

  • Source: Journal of the Academy of Marketing Science. Spring2009, Vol. 37 Issue 1, p73-84. 12p.

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Review

Social Responsibility in Marketing (Book).

  • Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p299. 4p.

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Academic Journal

We can fix this! Donor activism for nonprofit supply generation.

  • Source: Journal of the Academy of Marketing Science. Mar2021, Vol. 49 Issue 2, p397-417. 21p.

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Academic Journal

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights.

  • Source: Journal of the Academy of Marketing Science. May2020, Vol. 48 Issue 3, p519-542. 24p.

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Academic Journal

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research.

  • Source: Journal of the Academy of Marketing Science. Sep2017, Vol. 45 Issue 5, p593-615. 23p.

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Academic Journal

The role of data privacy in marketing.

  • Source: Journal of the Academy of Marketing Science. Mar2017, Vol. 45 Issue 2, p135-155. 21p.

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Academic Journal

Stakeholder marketing: theoretical foundations and required capabilities.

  • Source: Journal of the Academy of Marketing Science. Jul2015, Vol. 43 Issue 4, p411-428. 18p.

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Academic Journal

The role of organizational learning in stakeholder marketing.

  • Source: Journal of the Academy of Marketing Science. Jul2015, Vol. 43 Issue 4, p429-452. 24p.

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Academic Journal

A holistic market conceptualization.

  • Source: Journal of the Academy of Marketing Science. Jan2015, Vol. 43 Issue 1, p100-114. 15p.

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Academic Journal

Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study.

  • Source: Journal of the Academy of Marketing Science. Jul2014, Vol. 42 Issue 4, p430-451. 22p.

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  • 1-10 of  17 results for ""Smith N""