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Academic Journal

Determinants of online brand communities' and millennials' characteristics: A social influence perspective.

  • Source: Psychology & Marketing. May2021, Vol. 38 Issue 5, p794-818. 25p. 1 Black and White Photograph, 1 Diagram, 4 Charts.

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Academic Journal

Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information.

  • Source: Psychology & Marketing. Nov2020, Vol. 37 Issue 11, p1484-1497. 14p. 1 Diagram, 1 Chart, 1 Graph.

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Academic Journal

The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes.

  • Source: Psychology & Marketing. Sep2020, Vol. 37 Issue 9, p1263-1276. 14p. 3 Diagrams, 4 Charts, 2 Graphs.

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Academic Journal

What we know about anticonsumption: An attempt to nail jelly to the wall.

  • Source: Psychology & Marketing. Feb2020, Vol. 37 Issue 2, p177-215. 39p. 4 Diagrams, 5 Charts, 2 Graphs.

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Academic Journal

Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand.

  • Source: Psychology & Marketing. Oct2019, Vol. 36 Issue 10, p951-963. 13p. 1 Diagram, 5 Charts, 3 Graphs.

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Academic Journal

Developing effective social media messages: Insights from an exploratory study of industry experts.

  • Source: Psychology & Marketing. Jun2019, Vol. 36 Issue 6, p551-564. 14p. 1 Diagram, 4 Charts.

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Academic Journal

The effect of activity identity fusion on negative consumer behavior.

  • Source: Psychology & Marketing. Apr2019, Vol. 36 Issue 4, p395-409. 15p. 4 Charts.

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Academic Journal

The suffering company: Consumer compassion towards companies exposed to negative events.

  • Source: Psychology & Marketing. Apr2019, Vol. 36 Issue 4, p321-341. 21p. 1 Diagram, 7 Charts.

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  • 1-10 of  32 results for ""Smith N""