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Academic Journal

Why We Boycott: Consumer Motivations for Boycott Participation.

  • Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p92-109. 18p. 2 Diagrams, 6 Charts.

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Academic Journal

Social Contracts and Marketing Ethics.

  • Source: Journal of Marketing. Jul99, Vol. 63 Issue 3, p14-32. 19p. 1 Diagram, 1 Chart.

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Review

Ethics in Marketing.

  • Source: Journal of Public Policy & Marketing. Spring93, Vol. 12 Issue 1, p137-139. 3p.

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Academic Journal

How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses.

  • Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p126-146. 21p. 1 Diagram, 7 Charts.

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Academic Journal

The New Marketing Myopia.

  • Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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Academic Journal

Choice Without Awareness: Ethical and Policy Implications of Defaults.

  • Source: Journal of Public Policy & Marketing. Fall2013, Vol. 32 Issue 2, p159-172. 14p.

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Academic Journal

Commercializing Social Interaction: The Ethics of Stealth Marketing.

  • Source: Journal of Public Policy & Marketing. Spring2008, Vol. 27 Issue 1, p45-56. 12p. 2 Charts.

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Academic Journal

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.

  • Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p615-643. 29p. 2 Diagrams, 9 Charts, 3 Graphs.

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  • 1-10 of  71 results for ""Smith N""