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Morality and the Market: Consumer Pressure for Corporate Accountability.

Authors : Jaworski, Bernard J.¹; Bloom, Paul N.²

Source: Journal of Marketing. Jul91, Vol. 55 Issue 3, p87-88. 2p.

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Why We Boycott: Consumer Motivations for Boycott Participation.

Authors : Klein, Jill Gabrielle¹ ; Smith, N. Craig² ; John, Andrew³

Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p92-109. 18p. 2 Diagrams, 6 Charts.

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Social Contracts and Marketing Ethics.

Authors : Dunfee, Thomas W.¹; Smith, N. Craig²; Ross Jr., William T.³

Source: Journal of Marketing. Jul99, Vol. 63 Issue 3, p14-32. 19p. 1 Diagram, 1 Chart.

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Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability.

Authors : Craig Smith, N.; Cooper-Martin, Elizabeth

Source: Journal of Marketing. Jul97, Vol. 61 Issue 3, p1-20. 20p. 9 Charts.

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Review

Ethics in Marketing.

Authors : Wiener, Joshua Lyle¹; Levy, Sidney J.²

Source: Journal of Public Policy & Marketing. Spring93, Vol. 12 Issue 1, p137-139. 3p.

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How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses.

Authors : Seiders, Kathleen¹ (AUTHOR) ; Flynn, Andrea Godfrey² (AUTHOR) ; Nenkov, Gergana Y.³ (AUTHOR)

Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p126-146. 21p. 1 Diagram, 7 Charts.

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The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.^2,3

Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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Academic Journal

Choice Without Awareness: Ethical and Policy Implications of Defaults.

Authors : Smith, N. Craig¹ ; Goldstein, Daniel G.² ; Johnson, Eric J.³

Source: Journal of Public Policy & Marketing. Fall2013, Vol. 32 Issue 2, p159-172. 14p.

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Academic Journal

Commercializing Social Interaction: The Ethics of Stealth Marketing.

Authors : Martin, Kelly D.¹ ; Smith, N. Craig²

Source: Journal of Public Policy & Marketing. Spring2008, Vol. 27 Issue 1, p45-56. 12p. 2 Charts.

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Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.

Authors : Mittal, Vikas (AUTHOR) ; Han, Kyuhong (AUTHOR); Lee, Ju-Yeon (AUTHOR)

Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p615-643. 29p. 2 Diagrams, 9 Charts, 3 Graphs.

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