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A STRATEGIC APPROACH TO MANAGING PRODUCT RECALLS.

• Authors : Smith, N. Craig¹ ; Thomas, Robert J.¹ ; Quelch, John A.²

• Source: Harvard Business Review. Sep/Oct96, Vol. 74 Issue 5, p102-112. 11p. 5 Color Photographs.

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Alternative Objective Functions for Firms.

• Authors : Lankoski, Leena^1,2 ; Smith, N. Craig²

• Source: Organization & Environment. Sep2018, Vol. 31 Issue 3, p242-262. 21p.

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The Target and Its "Other": Exploring the Social Context and Interaction Of Consumer Segments.

• Authors : Grier, Sonya A.¹; Craig Smith, N.²

• Source: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p145-147. 3p.

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The New Marketing Myopia.

• Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

• Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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Commercializing Social Interaction: The Ethics of Stealth Marketing.

• Authors : Martin, Kelly D.¹ ; Smith, N. Craig²

• Source: Journal of Public Policy & Marketing. Spring2008, Vol. 27 Issue 1, p45-56. 12p. 2 Charts.

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Out of Left Field.

• Authors : Smith, N. Craig¹

• Source: Business Strategy Review. Summer2007, Vol. 18 Issue 2, p55-59. 5p. 1 Black and White Photograph, 1 Illustration.

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How Gap Inc. Engaged With Stakeholders.

• Authors : SMITH, N. CRAIG¹; ANSETT, SEAN; EREZ, LION

• Source: MIT Sloan Management Review. Summer2011, Vol. 52 Issue 4, p69-76. 8p.

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Sustainable Marketing: Market-Driving, Not Market-Driven.

• Authors : Sheth, Jagdish N.¹ (AUTHOR); Parvatiyar, Atul² (AUTHOR)

• Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p150-165. 16p.

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Turn your business on this head.

• Authors : Smith, N.

Subjects: *ASSOCIATION management; *INDUSTRIAL management; *COACHING of employees

• Source: Engineering & Technology (17509637). 10/9/2010, Vol. 5 Issue 15, p70-71. 2p. 2 Color Photographs.

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Can you make that clear?

• Authors : Smith, N.¹

Subjects: *MANAGEMENT science; *WEBSITES; *COMPUTER systems

• Source: Engineering & Technology (17509637). 7/21/2008, Vol. 3 Issue 11, p82-83. 2p. 2 Color Photographs.

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