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Academic Journal

Why We Boycott: Consumer Motivations for Boycott Participation.

  • Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p92-109. 18p. 2 Diagrams, 6 Charts.

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Conference

Ethics and the Typology of Customer Value.

  • Source: Advances in Consumer Research. 1996, Vol. 23 Issue 1, p148-153. 6p.

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Report

Overcoming Rural Distribution Challenges at the Bottom of the Pyramid.

  • Source: INSEAD Working Papers Collection. 2010, Issue 65, preceding p1-45. 47p. 3 Diagrams, 6 Charts, 1 Map.

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Academic Journal

Framework of Brand Contestation: Toward Brand Antifragility.

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p682-708. 27p. 3 Diagrams, 2 Charts.

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  • 1-10 of  69 results for ""Smith N""