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Academic Journal

Social Contracts and Marketing Ethics.

  • Source: Journal of Marketing. Jul99, Vol. 63 Issue 3, p14-32. 19p. 1 Diagram, 1 Chart.

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Academic Journal

The New Marketing Myopia.

  • Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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Report

Commercializing Social Interaction: The Ethics of Stealth Marketing.

  • Source: INSEAD Working Papers Collection. 2008, Issue 19, p1-38. 38p. 2 Charts.

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Academic Journal

Out of Left Field.

  • Source: Business Strategy Review. Summer2007, Vol. 18 Issue 2, p55-59. 5p. 1 Black and White Photograph, 1 Illustration.

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Academic Journal

Marketing Strategies for the Ethics Era.

  • Source: Sloan Management Review. Summer95, Vol. 36 Issue 4, p85-97. 13p. 4 Charts.

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Academic Journal

Sustainable Marketing: Market-Driving, Not Market-Driven.

  • Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p150-165. 16p.

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Academic Journal

Book interview: Guy Clapperton.

Subjects: *MARKETING strategy; BOOKS -- Reviews; SOCIAL mediaMAKING Social Media Work for You (Book)CLAPPERTON, Guy

  • Source: Engineering & Technology (17509637). Jul2012, Vol. 7 Issue 6, p104-105. 2p. 1 Color Photograph, 1 Illustration.

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  • 1-10 of  52 results for ""Smith N""