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Measuring Consumer and Competitive Impact with Elasticity Decompositions.

  • Source: Journal of Marketing Research (JMR). Nov2007, Vol. 44 Issue 4, p636-646. 11p. 5 Charts, 2 Graphs.

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Academic Journal

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data.

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p755-774. 20p. 1 Diagram, 6 Charts, 3 Graphs.

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Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping.

  • Source: GfK-Marketing Intelligence Review. Nov2013, Vol. 5 Issue 2, p28-33. 6p. 1 Illustration.

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An Investigation of Earnings Management Through Marketing Actions.

  • Source: Management Science. Jan2011, Vol. 57 Issue 1, p72-92. 21p. 8 Charts, 4 Graphs.

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Academic Journal

Effort or timing: The effect of lump-sum bonuses.

  • Source: Quantitative Marketing & Economics. Sep2008, Vol. 6 Issue 3, p235-256. 22p. 1 Diagram, 8 Charts, 3 Graphs.

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Academic Journal

Massively Categorical Variables: Revealing the Information in Zip Codes.

  • Source: Marketing Science. Winter2003, Vol. 22 Issue 1, p40-57. 18p. 4 Charts, 4 Graphs.

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Academic Journal

Can Encroachment Benefit Hotel Franchisees?

  • Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p147-165. 19p. 1 Diagram, 8 Charts, 2 Graphs.

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  • 1-10 of  59 results for ""Steenburgh, Thomas J.""