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Academic Journal

Two's Company, Three's a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender.

Subjects: *BUSINESS enterprises; *ADVERTISING effectiveness; *AWARENESS advertising

  • Source: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p94-114. 21p. 4 Color Photographs, 2 Diagrams, 1 Graph.

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Academic Journal

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising.

Subjects: *ADVERTISING effectiveness; *CONSUMERS; *PRODUCT advertising

  • Source: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p115-132. 18p. 1 Diagram, 3 Charts, 3 Graphs.

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Academic Journal

Awe in Advertising: The Mediating Role of an Abstract Mindset.

Subjects: *ADVERTISING effectiveness; PERSUASION (Psychology)

  • Source: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p24-38. 15p. 1 Color Photograph, 2 Charts, 2 Graphs.

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Academic Journal

Beauty Types of Female Advertising Models in Asia.

Subjects: *MODELS (Persons); *ADVERTISING effectiveness; *CLASSIFIED advertisingASIA

  • Source: International Journal of Market Research. Nov2022, Vol. 64 Issue 6, p799-821. 23p. 1 Color Photograph, 6 Charts.

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Academic Journal

Reflections on Professionalism and Human Touch—A Tribute.

Subjects: *ADVERTISING effectiveness; *FALSE advertising; *MARKETING management

  • Source: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p269-272. 4p.

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Conference

DETERMINING IDEAL TIMINGS AND LENGTHS OF ADVERTISEMENTS TO OPTIMIZE PROMOTIONAL EFFEECTIVNESS IN PODCASTS.

Subjects: *ADVERTISING effectiveness; *MARKETING; *EMPIRICAL research

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p156-167. 12p.

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Academic Journal

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19.

Subjects: *ADVERTISING effectiveness; *COVID-19; *INTERNET advertising

  • Source: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p95-106. 12p. 2 Color Photographs, 3 Graphs.

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Academic Journal

The impact of sequential versus simultaneous media exposure on online advertising effectiveness.

Subjects: *ADVERTISING effectiveness; *ADVERTISING campaigns; *STREAMING video & television

  • Source: Journal of Marketing Communications. Mar2023, Vol. 29 Issue 2, p101-117. 17p. 3 Color Photographs, 2 Diagrams, 2 Charts.

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Academic Journal

Is VR always better for destination marketing? Comparing different media and styles.

Subjects: *PLACE marketing; *ADVERTISING effectiveness; VIRTUAL reality

  • Source: Journal of Vacation Marketing. Jan2023, Vol. 29 Issue 1, p119-140. 22p.

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Academic Journal

A close look at research on pursuing the right formula for cause-related marketing advertising.

Subjects: *PROMOTIONAL literature; *ADVERTISING effectiveness; *ADVERTISING

  • Source: International Journal of Advertising. Jan2023, Vol. 42 Issue 1, p96-108. 13p.

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  • 1-10 of  3,663 results for ""ADVERTISING effectiveness""