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Academic Journal

A Meta-Analysis of When and How Advertising Creativity Works.

  • Source: Journal of Marketing. Nov2020, Vol. 84 Issue 6, p39-56. 18p. 2 Diagrams, 4 Charts.

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Academic Journal

Inefficiencies in Digital Advertising Markets.

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p7-25. 19p.

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Academic Journal

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions.

  • Source: Journal of Advertising. Aug/Sep2020, Vol. 49 Issue 4, p377-393. 17p. 1 Diagram.

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Academic Journal

National Culture and Advertising Sensitivity to Business Cycles: A Reexamination.

  • Source: Journal of International Marketing. Dec2020, Vol. 28 Issue 4, p41-57. 17p. 6 Charts.

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Academic Journal

Advancing Computational Advertising: Conceptualization of the Field and Future Directions.

  • Source: Journal of Advertising. Aug/Sep2020, Vol. 49 Issue 4, p367-376. 10p. 1 Diagram, 1 Chart.

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Academic Journal

The priming effect of competitor product information on advertising creativity.

  • Source: International Journal of Market Research. Sep2020, Vol. 62 Issue 5, p633-648. 16p. 1 Diagram, 2 Charts.

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Academic Journal

Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes.

  • Authors : Kim, Tongil "TI"1 (AUTHOR) ; KC, Diwas2 (AUTHOR)

  • Source: Journal of Marketing Research (JMR). Aug2020, Vol. 57 Issue 4, p599-616. 18p. 1 Diagram, 7 Charts, 4 Graphs, 2 Maps.

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  • 1-10 of  6,040,934 results for ""Advertising""