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Academic Journal

Models of Multi-Category Choice Behavior.

Authors : Seetharaman, P.¹ ; Chib, Siddhartha²; Ainslie, Andrew³

Source: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p239-254. 16p.

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Academic Journal

Dissecting the Random Component of Utility.

Authors : Louviere, Jordan¹; Street, Deborah¹; Carson, Richard²

Source: Marketing Letters. Aug2002, Vol. 13 Issue 3, p177-193. 17p.

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