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Academic Journal

Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers.

  • Source: Journal of Marketing. Apr2000, Vol. 64 Issue 2, p92-108. 17p. 3 Charts.

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Academic Journal

Scaling Social Entrepreneurial Impact.

  • Source: California Management Review. Spring2009, Vol. 51 Issue 3, p114-133. 20p. 1 Diagram, 1 Chart.

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Academic Journal

The Concerns of the Rich/Poor Consumer.

  • Source: California Management Review. Fall83, Vol. 26 Issue 1, p100-119. 20p.

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Academic Journal

Evaluation of Consumer Education Programs.

  • Source: Journal of Consumer Research. Dec79, Vol. 6 Issue 3, p270-279. 10p.

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Academic Journal

Avoiding Misuse of New Information Technologies: Legal and Societal Considerations.

  • Source: Journal of Marketing. Jan94, Vol. 58 Issue 1, p98-110. 13p. 1 Diagram, 1 Chart.

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Academic Journal

PROBLEMS AND CHALLENGES IN SOCIAL MARKETING.

  • Source: Journal of Marketing. Spring81, Vol. 45 Issue 2, p79-88. 10p.

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Academic Journal

Advertising in the Professions: The Critical Issues.

  • Source: Journal of Marketing. Jul1977, Vol. 41 Issue 3, p103-110. 8p. 1 Chart.

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Academic Journal

Marketer Behavior and Public Policy: Some Unexplored Territory.

  • Source: Journal of Marketing. Oct1973, Vol. 37 Issue 4, p63-67. 5p. 1 Diagram.

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Periodical

Effective marketing for professional services.

  • Source: Harvard Business Review. Sep/Oct84, Vol. 62 Issue 5, p102-110. 9p. 1 Cartoon or Caricature.

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Periodical

The maturing of consumerism.

  • Source: Harvard Business Review. Nov/Dec81, Vol. 59 Issue 6, p130-139. 10p.

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  • 1-10 of  128 results for ""Bloom, Paul N.""