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  • 1-5 of  5 results for ""CHINTAGUNTA, PRADEEP K.""
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Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Investigating Purchase Timing Behavior in Two Related Product Categories.

  • Source: Journal of Marketing Research (JMR). Feb1998, Vol. 35 Issue 1, p43-53. 11p. 6 Charts, 2 Graphs.

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Temporal Differences in the Role of Marketing Communication in New Product Categories.

  • Source: Journal of Marketing Research (JMR). Aug2005, Vol. 42 Issue 3, p278-290. 13p. 7 Charts, 2 Graphs.

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  • 1-5 of  5 results for ""CHINTAGUNTA, PRADEEP K.""